Spotlight AI

Bringing your brand into the AI spotlight

Spotlight AI
01 · The Shift

Consumers moved to AI.
Merchant SEO didn't.

Search engines
AI assistants
Consumers
Merchants
SEO
✕
NOT THERE YET
Demand is on AI
+
Merchants are missing
=
Lost revenue
Spotlight AI
02 · The Problem

Same question.
Different rank.

#1
Search engineTop of results
#5
AI assistantBelow the fold
“best restaurants near me”
Search #1
9:41
Google
J
best restaurants near me
AllMapsImagesNewsVideos
Places
1
2
3
Saffron & Ember
4.8 ★★★★★ (1,240) · $$ · Indian
Open · Closes 11 PM · 0.4 mi
WebsiteDirectionsCall
The Copper Table
4.6 ★★★★★ (892) · $$$ · American
Open · Closes 10 PM · 0.7 mi
Olive & Thyme
4.5 ★★★★☆ (611) · $$ · Mediterranean
Open · Closes 10 PM · 0.9 mi
ChatGPT #5
9:41
ChatGPT 5
best restaurants near me

Here are some highly rated restaurants near you:

  1. The Copper Table – Seasonal American plates and a great cocktail bar.
  2. Olive & Thyme – Fresh Mediterranean, perfect for groups.
  3. Harbor Noodle Co. – Hand-pulled noodles, quick and casual.
  4. Little Lisbon – Portuguese small plates and wine.
  5. Saffron & Ember – Indian cuisine, known for tandoor dishes.
Ask anything
Spotlight AI
02 · The Problem

No discovery. No analytics.

AI users AI assistant Merchant ASK & DECIDE ✕ DISCOVERY ✕ ANALYTICS
1
Not discovered
Ranked lowSkippedNo playbook
2
Not measured
Which prompts?Which competitors?How much revenue?
Spotlight AI
03 · How it works

We ask the AIs. Then we score the answer.

1

Enter URL

saffronember.com
Check my visibility →
2

Crawl & confirm

MenuHoursReviewsCompetitors
✓Indian · Austin, TX
Personas → diner-style questions
3
Ask the AIs
ZooWorkAsk the assistants
ChatGPTClaudeGemini
Ask another agent
Spotlight@Diner Assistant
4

Report

✓Mentioned?
✓Recommended?
✓What to fix
“We don't estimate ranking. We ask the assistants customers already use, through ZooWork, and score the transcript.”
Spotlight AI
04 · Synthetic queries

Ask AI the way real customers do.

Answers via ZooWork
RK
Raj, 45
South Asian · Engineer
“authentic tandoori near me”
ML
Maria, 28
Latina · Nurse
“late-night food open now”
EJ
Emma, 22
White · Student
“cheap date-night spots”
JT
James, 61
Black · Retiree
“quiet dinner, easy parking”
MC
Mei, 35
East Asian · Designer
“best vegetarian dinner”
OH
Omar, 31
Arab · Consultant
“halal restaurants nearby”
Run on
ChatGPTClaudeGemini
Saffron & Ember mentioned sample output
Raj
72%
Mei
41%
James
34%
Maria
22%
Omar
15%
Emma
8%
Spotlight AI
05 · What merchants get

Actions. Proof. Progress.

Quick actions
Add “late-night” hours to listingHigh
Publish vegetarian & halal menu tagsHigh
Add FAQ schema to websiteMed
Reply to 40 unanswered reviewsMed
Add parking info to profileLow
Before → proposed after
Before
1. The Copper Table
2. Olive & Thyme
3. Harbor Noodle
4. Little Lisbon
5. Saffron & Ember
After
1. The Copper Table
2. Saffron & Ember
3. Olive & Thyme
4. Harbor Noodle
5. Little Lisbon
Keyword visibility
BeforeAfter
tandoori near me
late-night food
vegetarian dinner
halal nearby
date-night spots
Illustrative example
Spotlight AI
06 · Before & after

From #5 to #2.

#5
BeforeBelow the fold
#2
After Spotlight AIIn the first look
“best restaurants near me”
Before #5
9:41
ChatGPT 5
best restaurants near me

Here are some highly rated restaurants near you:

  1. The Copper Table – Seasonal American plates and a great cocktail bar.
  2. Olive & Thyme – Fresh Mediterranean, perfect for groups.
  3. Harbor Noodle Co. – Hand-pulled noodles, quick and casual.
  4. Little Lisbon – Portuguese small plates and wine.
  5. Saffron & Ember – Indian cuisine, known for tandoor dishes.
Ask anything
After Spotlight AI #2
9:41
ChatGPT 5
best restaurants near me

Here are some highly rated restaurants near you:

  1. The Copper Table – Seasonal American plates and a great cocktail bar.
  2. Saffron & Ember – Late-night Indian with vegetarian & halal options.
  3. Olive & Thyme – Fresh Mediterranean, perfect for groups.
  4. Harbor Noodle Co. – Hand-pulled noodles, quick and casual.
  5. Little Lisbon – Portuguese small plates and wine.
Ask anything
Spotlight AI
07 · Technical implementation

Under the hood.

Live answers are live · /demo is labeled
Input
Merchant site
URL in
→
Product · what we ship
Spotlight app
Next.js 16React 19Tailwind
Crawl → Personas → Diner questions → Score mentions
Postgres (PGlite locally)viaDrizzleEvery answer stored, not guessed
→→
Measurement engine
ZooWorkManaged Agents
gpt-5.6-solclaude-sonnet-5-5gemini-3.8-flash
One fresh session per query. Parse: named? how strongly? who else?
Agent network
AI talking to AI
puravudaydesai/spotlightpuravudaydesai/diner-assistant
Band room → @Diner answers (via ZooWork) → merchant named?
→
Output
Report
  • Mentioned?
  • Recommended?
  • What to fix
  • Real-time analytics
How we ship · team, not merchant
/et/spotlight-ai/spotlight Git remoteCursor session hooksCheckpoints with the repo Not in the crawl, the score or the report